A desire by brides to chase the 'Hello' dream of a wedding with all the frills and bling has seen the average cost soar past £20,000, it is claimed.
Weddings like those of Wayne Rooney and Coleen McLoughlin have set a new benchmark for the nation's blushing brides.
But for those couples who don't have the backing of a celebrity wedding planner and a glossy magazine, the costs of the festivities can leave a nasty hangover.
The credit crunch may be leaving its mark on most households, however it appears an increasing number of young women expect to be waved on the path to married life in style.
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