With the click of a smart phone camera on the pages of Get Married magazine, busy brides connect instantly to videos, websites, photos and information while on the go
ATLANTA, August 4, 2009 – Get Married Media, an integrated tri-media wedding planning resource with national platforms online, on television and in print, announces today that Get Married magazine is the first bridal publication to ever use the new Microsoft Tag technology, giving readers instant entertainment and connection to videos, website, photos and information on a mobile phone. Throughout Get Married magazine, select editorial and advertisements will have a Microsoft Tag printed directly onto the pages. After a quick download of the free application to an internet-enabled camera phone, busy and on-the-go brides just aim and snap any Tag within Get Married magazine, immediately turning the still Tag into rich, interactive content on their phone.
As part of its fresh approach to planning weddings, Get Married is using multi-media in an innovative way as never seen before – integrating its expertise in TV and production, along with its internet proficiency, with a print medium - Get Married magazine.
Microsoft Tags, the sophisticated technology powered by High Capacity Color Barcodes (HCCBs), will enhance the Get Married magazine readers’ interactive experience. The technology allows the users to interact with the content in the magazine in new ways using their mobile device, making it more informative, immersive and fun. “Tagged” editorial and advertisements will turn traditional magazine reading into ground-breaking, rich, multi-media experiences within the wedding and bridal industry.
“Get Married magazine’s promise to reinterpret the rules starts with the publication itself, and integrating Microsoft Tag changes the way brides read a magazine, gather inspirations and connect with advertisers,” said Stacie Francombe, founder and president of Get Married Media. “We are bringing our expertise in video and online to the magazine pages, moving beyond the traditional ways of delivering a bridal publication -- from the newest interactive technology and latest trends in bridal shopping and style to a colorful, fresh voice in the wedding genre.”
With the small, colorful Microsoft Tags, Get Married magazine offers brides - who are busy working, planning and playing - quick, easy and convenient connectivity to information when and where they want it – with no typing, fumbling with URLs, texting short-codes or launching browsers. Brides can learn more about a product, save Tags for later viewing, and make a purchase – directly from their phones. With Tag, Get Married makes the process of planning a wedding more convenient and even more fun.
“Get Married is taking user interaction to the next level with Tag. They have brides who are really engaged, incredibly focused on planning and shopping for their weddings, and Tag allows them to stay in the moment,” said Aaron Getz, business leader for Microsoft Tag. “Advertisers in Get Married magazine can deepen the relation with the brides making their ads immediately actionable and more entertaining. Besides they can track the actions brides are taking and inform their marketing strategy.”
Get Married is working closely with advertisers to incorporate Microsoft Tag in their print ads and to track and monitor the success of the campaigns. The Tags enable advertisers to further connect brides and consumers with their brand, while influencing purchase decisions and enhancing brand loyalty. For its first issue launching October 2009, Get Married magazine is offering free Tags to advertisers on full- and half-page ads. In addition, advertisers can provide the video or Get Married will produce with existing advertiser footage and content.
Click here to read the entire article........
No comments:
Post a Comment